Womenomics

Womenomics

Gender Diversity and the Rise of Female-Driven Growth Potential

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Beskrivelse af Womenomics af Tine Arentsen Willumsen

Beskrivelse
Womenomics – Gender Diversity and the Rise of Female-Driven Growth Potential is an international business book about the growing female economy. Evidence is presented about why and how balanced leadership unfolds the full innovation and growth potential of companies as well as of society. In addition, it presents unique insights and facts about how women’s increasing economic independence affects product development as well as consumer behaviour, and thus creates enormous market opportunities. The book’s five chapters contain thought pieces by researchers, international brands and Nordic business leaders. The cases provide a broad global perspective and are from companies such as McKinsey & Co, DeBeers, BMW, Danish Crown, Danske Bank, BIG and Financial Times | IE Business School Corporate Learning Alliance. The co-created book invites leaders, entrepreneurs and ambitious talents to explore the facts and strategic recommendations to gain a broader understanding of the new and currently much over-looked potential of Womenomics.
Detaljer
Forfatter Tine Arentsen Willumsen
Forlag Above & Beyond Publishing
Udgave 1
ISBN 9788797062609
Sprog Engelsk
Originalsprog eng
Sider 260
Udgivelsesdato 24-05-2018
Basis format Hæftet
Format Hæftet
Varenr. 2496158
EAN nr. 9788797062609
Varetype Direkte
Varegruppe Økonomi
Leverandør DBK - Bogdistribution
Lev. varenr. 9788797062609
Højde/Dybde (mm) 18
Bredde (mm) 171
Længde (mm) 240
Vægt (g) 570

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