Going Global on a Shoestring
Global Expansion in the Software Industry on a Small Budget
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Going Global on a Shoestring
Global Expansion in the Software Industry on a Small Budget
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Forlagsbeskrivelse af Going Global on a Shoestring af Hans Peter Bech
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the foundation for global growth. Getting that foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
The book is based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case stories from the industry and the author’s personal experience with growing companies from incubation to global market leadership. It provides a practical approach to international expansion, when you cannot afford making big mistakes.
Detaljer
Forlag
TBK Publishing®
ISBN
9788793116290
Sprog
Engelsk
Originaltitel
Going Global on a Shoestring
Udgivelsesdato
01-09-2020
Format
E-bog
E-bog format
REFLOWABLE
Filtype
Epub
DRM beskyttelse
DigitalVandmaerkning
Datamængde
4192 KB
Varenr.
2845287
EAN nr.
9788793116290
Varegruppe
Lydbøger