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Cross-Cultural Business Behavior

Cross-Cultural Business Behavior

a guide for global management

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Beskrivelse af Cross-Cultural Business Behavior af Richard R. Gesteland

Beskrivelse
Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added.    In addition, international managers' challenges have changed too. Just a few years ago managers around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace.
Detaljer
Forfatter Richard R. Gesteland
Forlag Copenhagen Business School Press¤Universitetsforlaget
Udgave 5
ISBN 9788763002387
Sprog Engelsk
Originalsprog dan
Sider 399
Udgivelsesdato 02-01-2012
Basis format Indbundet
Format Indbundet
Varenr. 1844659
EAN nr. 9788763002387
Varetype Direkte
Varegruppe Skole/lærebøger div.
Leverandør DBK - Bogdistribution
Lev. varenr. 9788763002387
Højde/Dybde (mm) 31
Bredde (mm) 160
Længde (mm) 235
Vægt (g) 707

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