Cross-Cultural Business Behavior
a guide for global management
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a guide for global management
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Forlagsbeskrivelse af Cross-Cultural Business Behavior af Richard R. Gesteland
Sælges via Academicbooks - kontakt: [email protected]
Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added. In addition, international managers' challenges have changed too. Just a few years ago managers around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace.
Detaljer
Forlag
CBS Press
Udgave
5
ISBN
9788763002387
Sprog
Engelsk
Originalsprog
eng
Sider
399
Udgivelsesdato
02-01-2012
Format
Indbundet
Varenr.
1844659
EAN nr.
9788763002387
Varegruppe
Skole/lærebøger div.
Højde/Dybde (mm)
36
Bredde (mm)
169
Længde (mm)
239
Vægt (g)
806