From customer to user
crack the most significant challenge in business
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From customer to user
crack the most significant challenge in business
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This book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective.Stop focusing on customers and expand your worldview to users. All you have to do is fulfil the needs of users.Following user needs creates a new compass for your business to navigate by.
Based in Shanghai, Jacob Johansen facilitates the transformation of brands and organizations. This book builds on his experiences remaking some of the world's most influential companies. In "From Customer to User," he shares his provoking and groundbreaking principles for the business organizations of the future.
Detaljer
Forlag
Turbine
Udgave
1
ISBN
9788740668407
Sprog
Engelsk
Originalsprog
dan
Originaltitel
Fra kunde til bruger
Sider
224
Udgivelsesdato
03-05-2021
Format
Hardback
Varenr.
2919982
EAN nr.
9788740668407
Varegruppe
Management
Højde/Dybde (mm)
25
Bredde (mm)
148
Længde (mm)
216
Vægt (g)
605