National image & competitive advantage
The Theory and Practice of Place Branding
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National image & competitive advantage
The Theory and Practice of Place Branding
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Forlagsbeskrivelse af National image & competitive advantage af Eugene D Jaffe
Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.
Detaljer
Forlag
Copenhagen Business School Press
Udgave
2
ISBN
9788763099769
Sprog
Engelsk
Originalsprog
und
Originaltitel
National Image & Competitive Advantage
Udgivelsesdato
22-12-2011
Format
E-bog
Filtype
PDF
DRM beskyttelse
AdobeDRM
Datamængde
4144 KB
Varenr.
2084336
EAN nr.
9788763099769
Varegruppe
Oprettet fra inventtable