From holy grail to structured fail
getting the right ideas to market faster - with pretotyping
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From holy grail to structured fail
getting the right ideas to market faster - with pretotyping
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Forlagsbeskrivelse af From holy grail to structured fail af Tim Vang
New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (realistic) hope of return.
Pretotyping combines a new mindset and a set of practical tools that help you fail often and fail fast when developing new business ideas – but in accordance with a carefully designed plan that’ll help roll back risk, reduce development costs, speed up innovation processes and boost success rates.
Developed at Google and now taught at Stanford University, pretotyping is a supremely effective market-validation tool that helps you radically recalibrate all kinds of bring-to-market equations, as well as revitalising your organisation’s ability to respond quickly to changing commercial circumstances.
Detaljer
Forlag
Saxo Publish
Udgave
0
ISBN
9788771430752
Sprog
Engelsk
Originalsprog
dan
Originaltitel
From Holy Grail to structured fail
Udgivelsesdato
25-11-2016
Format
E-bog
E-bog format
REFLOWABLE
Filtype
Epub
DRM beskyttelse
Ingen
Datamængde
1446 KB
Varenr.
2323623
EAN nr.
9788771430752
Varegruppe
Oprettet fra inventtable