Bog & idé

From customer to user

crack the most significant challenge in business
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Forlagsbeskrivelse af From customer to user af Jacob Johansen

This book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective. Stop focusing on customers and expand your worldview to users. All you have to do is fulfil the needs of users. Following user needs creates a new compass for your business to navigate by. Based in Shanghai, Jacob Johansen facilitates the transformation of brands and organizations. This book builds on his experiences remaking some of the world's most influential companies. In "From Customer to User," he shares his provoking and groundbreaking principles for the business organizations of the future.

Detaljer

Forlag
Turbine Forlaget
ISBN
9788740672787
Sprog
Engelsk
Originaltitel
From customer to user
Udgivelsesdato
12-05-2021
Format
Lydbog
Filtype
zip_mp3
DRM beskyttelse
DigitalVandmaerkning
Datamængde
241524 KB
Varenr.
2933389
EAN nr.
9788740672787
Varegruppe
Lydbøger

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