Digital Sustainable Imagination

Can your company succeed with the two biggest transformations of our time — digital and sustainability? Across Europe and beyond, organisations face mounting pressure to act. Digital technologies are evolving rapidly, while climate change demands a fundamental rethinking of how we do business. Sustainability is facing political pushback and scrutiny, but the underlying forces —climate urgency, resource constraints, and societal expectations — are only intensifying. Recent examples, such as the increasingly severe European heatwaves, underscore the urgency of the challenge. Today, most companies struggle to deliver real impact in either domain — let alone both. Digital Sustainable Imagination offers a new strategic capability to unlock competitive advantage by integrating digitalisation and sustainability. Designed for executives, strategists, and change-makers, the book shows how leading organisations are turning complexity into opportunity. Inside, you'll find: 
· Insights into why most transformations fail — and how to avoid it. 
· The 4C model and three strategic principles to guide business model rein - vention. 
· Case studies from Nordic pioneers who are leading the way in bridging digital and sustainability transformations. Whether you're navigating regulatory shifts, developing new business models, or seeking strategic clarity, this book provides the mindset and tools needed to lead with imagination. It's time to move beyond transformation theatre and build the business models of tomorrow