The Inevitable

A quintessential work of technological futurism. James Surowiecki, strategy + business, Best Business Books 2017 InnovationFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our livesMuch of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our livesfrom virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacturecan be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trendsinteracting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioningand demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kellys bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is headingwhat to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into placeas this new world emerges.