Business Communication
in the service and experience industry
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Business Communication
in the service and experience industry
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Forlagsbeskrivelse af Business Communication af Maria Kirstine Lovén
Business Communication - in the service industry is a practical textbook about professional communication in service organisations.
Each chapter contains special features designed to meet the needs of students and lecturers. These are learning objectives, chapter key takeaways, practice, reflection questions, professionals’ viewpoints, recommended literature lists and original cross-cultural case studies that would allow students put theories, new insights and understanding of multi-faceted communication into practice.
The first chapter presents the reader with why it matters to study communication and why communication is too important to leave to chance in service organisations. Thereafter the book elaborates on the building blocks related to communication: the ABC of communication, culture, the skills, communication skills, and profile of the service employee, external communication, integrated communication, and digital communication.
The is aimed at student on practical business studies programmes, for example the AP degree in Service, Hospitality and Tourism Management or AP degreee in Commerce Management.
Detaljer
Forlag
Gyldendal
Udgave
1
ISBN
9788741265346
Sprog
Dansk
Originalsprog
dan
Sider
280
Udgivelsesdato
09-08-2018
Format
Hæftet
Varenr.
2480519
EAN nr.
9788741265346
Varegruppe
Samfund div.
Højde/Dybde (mm)
10
Bredde (mm)
169
Længde (mm)
241
Vægt (g)
534