WIN-WIN-HOUSE
How to Move Marketing In-House and Have the Best of Both Worlds
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WIN-WIN-HOUSE
How to Move Marketing In-House and Have the Best of Both Worlds
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Forlagsbeskrivelse af WIN-WIN-HOUSE af Peer Brændholt and Kasper Sierslev
Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing setup a win-win-house—a setup that offers both sets of advantages at the same time.
This book explains how to move marketing in-house and have the best of both worlds. It goes through the pros and cons, the roles and competencies needed, and how to use external agencies to strengthen your marketing setup. In short, this book tells you how to move marketing in-house and have the best of both worlds.
Detaljer
Forlag
ZUPA ZITE PUBLISHING
Udgave
4
ISBN
9788740419054
Sprog
Engelsk
Originalsprog
null
Sider
320
Udgivelsesdato
09-05-2022
Format
Paperback
Varenr.
2999586
EAN nr.
9788740419054
Varegruppe
Systemoprettet
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Kasper Sierslev
Super god bog
Sofie Jørgensen
Peer og Kasper forstår virkelig at skrive i et fængende, lærerigt og letforståeligt sprog, og det er tydeligt at de ved, hvad de snakker om. Bogen tager en ved hånden og fortæller step-by-step hvordan man bygger og driver et in-house marketing bureau, om alle de learnings de har haft undervejs og man forstår pludselig hvorfor in-housing er den hurtigst voksende tendens inden for marketing over de sidste 5-6 år