The Customering Method From Cx Dogma To Customer Science
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Engelsk
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Expe...
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Forlagsbeskrivelse af The Customering Method From Cx Dogma To Customer Science af Aarron Spinley
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
Detaljer
Forlag
Routledge
ISBN
9781032823089
Sprog
Engelsk
Sider
292
Udgivelsesdato
01-11-2024
Format
Paperback
Varenr.
3231498
EAN nr.
9781032823089
Varegruppe
Management
Bredde (mm)
234
Længde (mm)
156