Marketing
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Engelsk
Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social n...
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Forlagsbeskrivelse af Marketing af O. C. Ferrell
Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today’s competitive business environment.
Detaljer
Forlag
South-Western College Publishing
ISBN
9780357984260
Sprog
Engelsk
Sider
792
Udgivelsesdato
24-01-2024
Format
Paperback
Varenr.
3287233
EAN nr.
9780357984260
Varegruppe
Engelsk non fiction div.