Simply Put
Why Clear Messages Win—and How to Design Them
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Engelsk
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over. Simply Put is a modern exploration of the simplicity principle for anybody who needs t...
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Forlagsbeskrivelse af Simply Put af Ben Guttmann
Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over. Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just cant quite connect the dots. With this book, were all better marketers. So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide. From Yes We Can to Just Do It, regardless of if theyre trying to get your dollars, your votes, or just your thoughts, effective messages share one thing theyre simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.
Detaljer
Forlag
Berrett-Koehler Publishers
ISBN
9781523004683
Sprog
Engelsk
Sider
208
Udgivelsesdato
10-10-2023
Format
Paperback
Varenr.
3345815
EAN nr.
9781523004683
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
216
Bredde (mm)
138
Længde (mm)
15
Vægt (g)
260