Marketing 6.0
The Future Is Immersive
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Engelsk
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6. 0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, ex...
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Forlagsbeskrivelse af Marketing 6.0 af Hermawan Kartajaya
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6. 0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
Detaljer
Forlag
John Wiley & Sons Inc
ISBN
9781119835219
Sprog
Engelsk
Sider
256
Udgivelsesdato
12-12-2023
Format
Hardback
Varenr.
3350060
EAN nr.
9781119835219
Varegruppe
Management
Højde/Dybde (mm)
237
Bredde (mm)
161
Længde (mm)
22
Vægt (g)
514