The Tipping Point
How Little Things Can Make a Big Difference
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Engelsk
From the bestselling author of The Bomber Mafia:discover Malcolm Gladwells breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point ...
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Forlagsbeskrivelse af The Tipping Point af Malcolm Gladwell
From the bestselling author of The Bomber Mafia:discover Malcolm Gladwells breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. ';A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world. 'Michael Lewis
Detaljer
Forlag
Back Bay Books
ISBN
9780316679077
Sprog
Engelsk
Sider
288
Udgivelsesdato
01-05-2001
Format
Paperback
Varenr.
1627293
EAN nr.
9780316679077
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
172
Bredde (mm)
107
Længde (mm)
20
Vægt (g)
144