Confessions of the Pricing Man
How Price Affects Everything
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Engelsk
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make deci...
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Forlagsbeskrivelse af Confessions of the Pricing Man af Hermann Simon
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time.
Detaljer
Forlag
Copernicus
ISBN
9783319203997
Sprog
Engelsk
Sider
221
Udgivelsesdato
27-10-2015
Format
Paperback
Varenr.
3358680
EAN nr.
9783319203997
Varegruppe
Management
Højde/Dybde (mm)
155
Bredde (mm)
235
Længde (mm)
12
Vægt (g)
426