The Attention Economy and How Media Works
Simple Truths for Marketers
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Engelsk
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
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Forlagsbeskrivelse af The Attention Economy and How Media Works af Karen Nelson-Field
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
Detaljer
Forlag
Springer Verlag, Singapore
ISBN
9789811515392
Sprog
Engelsk
Sider
152
Udgivelsesdato
05-01-2020
Format
Hardback
Varenr.
3075468
EAN nr.
9789811515392
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
166
Bredde (mm)
224
Længde (mm)
18
Vægt (g)
432