Influence Science and Practice
Pearson New International Edition
0.0
( 2929 )
Engelsk
Influence: Science and Practice is an examination of the psychology of compliance (i. e. uncovering which factors cause a person to say “yes” to another''s request). Written in a narrative style combi...
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Forlagsbeskrivelse af Influence Science and Practice af Robert Cialdini
Influence: Science and Practice is an examination of the psychology of compliance (i. e. uncovering which factors cause a person to say “yes” to another''s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes. ” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
Detaljer
Forlag
Pearson Education Limited
ISBN
9781292022291
Sprog
Engelsk
Sider
272
Udgivelsesdato
30-07-2013
Format
Paperback
Varenr.
2961582
EAN nr.
9781292022291
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
216
Bredde (mm)
275
Længde (mm)
8
Vægt (g)
676
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