How Brands Grow 2 Revised Edition
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( 2929 )
Engelsk
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This r...
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Forlagsbeskrivelse af How Brands Grow 2 Revised Edition af Bryon Sharp
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'. This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''.
Detaljer
Forlag
OUP Australia and New Zealand
ISBN
9780190330026
Sprog
Engelsk
Sider
256
Udgivelsesdato
20-09-2021
Format
Hardback
Varenr.
3335728
EAN nr.
9780190330026
Varegruppe
Management
Højde/Dybde (mm)
236
Bredde (mm)
163
Længde (mm)
21
Vægt (g)
524