Strategizing Communication
Theory and Practice
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Strategizing Communication
Theory and Practice
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Forlagsbeskrivelse af Strategizing Communication af Ib Tunby Gulbrandsen og Sine Nørholm Just
Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success.
Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.
Detaljer
Forlag
Samfundslitteratur
Udgave
2
ISBN
9788759334775
Sprog
Engelsk
Originalsprog
eng
Udgivelsesdato
06-08-2020
Format
Hæftet
Varenr.
2842481
EAN nr.
9788759334775
Varegruppe
Skole/lærebøger div.
Højde/Dybde (mm)
25
Bredde (mm)
172
Længde (mm)
241
Vægt (g)
858
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