Naked Marketing
A journey to the future of marketing
0.0
( 0 )
Engelsk
Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring.
In the old days, companies broadcast their message t...
På lager i 0 butikker.
Forlagsbeskrivelse af Naked Marketing af J. Christian Andersen
Traditional marketing is dying. It’s getting more and more difficult to get the attention of consumers. Advertising is the cost of being boring.
In the old days, companies broadcast their message to their customers through slick ads and sales people. But consumers got tired of listening. Now the customers are talking. They’re talking to each other, their friends, colleagues, and family members.
Unless you give them something worth talking about, they won’t be talking about you or your product.
Companies – and their marketing programs – are no longer opaque. They have become naked. In this book you will explore how you need to redefine your marketing if you want to connect with your customers. Part travelogue, part extended essay, this book is the perfect guide on how to navigating in a naked world.
Detaljer
Forlag
Books on Demand
Udgave
1
ISBN
9788771703733
Sprog
Engelsk
Originalsprog
eng
Originaltitel
Naked marketing
Sider
132
Udgivelsesdato
23-10-2015
Format
Paperback
Varenr.
2227735
EAN nr.
9788771703733
Varegruppe
Management
Højde/Dybde (mm)
9
Bredde (mm)
135
Længde (mm)
215
Vægt (g)
189
Bogens kategorier Klik på en kategori for at se lignende bøger
Anmeldelser Naked Marketing
Brugernes anmeldelser
Andre fandt også inspiration i
Flere produkter, som fanger nysgerrigheden hos andre kunder
