Marketing 3.0 From Products To Customers To The Human Spirit
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Engelsk
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, i...
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Forlagsbeskrivelse af Marketing 3.0 From Products To Customers To The Human Spirit af Hermawan Kartajaya
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
Detaljer
Forlag
John Wiley & Sons Inc
ISBN
9780470598825
Sprog
Engelsk
Sider
208
Udgivelsesdato
25-05-2010
Format
Hardback
Varenr.
1713011
EAN nr.
9780470598825
Varegruppe
Management
Højde/Dybde (mm)
20
Bredde (mm)
238
Længde (mm)
160
Vægt (g)
424