Retail Management, Global Edition
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Engelsk
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retail...
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Forlagsbeskrivelse af Retail Management, Global Edition af Barry Berman
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.
Detaljer
Forlag
Pearson Education Limited
ISBN
9781292214672
Sprog
Engelsk
Sider
594
Udgivelsesdato
05-10-2017
Format
Paperback
Varenr.
3233919
EAN nr.
9781292214672
Varegruppe
Fiction paperback
Højde/Dybde (mm)
18
Bredde (mm)
217
Længde (mm)
276
Vægt (g)
1248