For God, Country, and Coca-Cola
The Definitive History of the Great American Soft Drink and the Company That Makes It
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The fizzy, "marvellously entertaining" (Los Angeles Times) story of the world's favourite beverage The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverageFor G...
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Forlagsbeskrivelse af For God, Country, And Coca-Cola The Definitive History Of The Great American Soft Drink And The Company That Makes It
The fizzy, "marvellously entertaining" (Los Angeles Times) story of the world's favourite beverage The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverageFor God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism. With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
Detaljer
Forlag
Basic Books
ISBN
9781541606012
Sprog
Engelsk
Sider
576
Udgivelsesdato
17-10-2024
Format
Paperback
Varenr.
3214726
EAN nr.
9781541606012
Varegruppe
Engelsk non fiction div.
Bredde (mm)
235
Længde (mm)
156
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