Marketing Fashion Third Edition Strategy, Branding and Promotion
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Engelsk
Practical guide to the principles of fashion marketing Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to de...
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Forlagsbeskrivelse af Marketing Fashion Third Edition Strategy, Branding And Promotion af Harriet Posner
Practical guide to the principles of fashion marketing Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Detaljer
Forlag
Laurence King Publishing
ISBN
9781529420326
Sprog
Engelsk
Sider
288
Udgivelsesdato
01-08-2024
Format
Paperback
Varenr.
3215194
EAN nr.
9781529420326
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
20
Bredde (mm)
191
Længde (mm)
257
Vægt (g)
926