A Story Is a Deal
How to use the science of storytelling to lead, motivate and persuade
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( 2642 )
Engelsk
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresisti...
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Forlagsbeskrivelse af A Story is a Deal af Will Storr
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Detaljer
Forlag
Piatkus
ISBN
9780349437248
Sprog
Engelsk
Udgivelsesdato
20-02-2025
Format
Paperback
Varenr.
3280673
EAN nr.
9780349437248
Varegruppe
Engelsk dictionaries div.
Højde/Dybde (mm)
215
Bredde (mm)
135
Længde (mm)
31
Vægt (g)
362
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