Rethinking Users
The Design Guide to User Ecosystem Thinking
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Engelsk
Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on...
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Forlagsbeskrivelse af Rethinking Users af Benjamin Chesluk
Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.
Detaljer
Forlag
BIS Publishers B.V.
ISBN
9789063695811
Sprog
Engelsk
Sider
112
Udgivelsesdato
03-09-2020
Format
Hardback
Varenr.
3363002
EAN nr.
9789063695811
Varegruppe
Art
Højde/Dybde (mm)
227
Bredde (mm)
162
Længde (mm)
23
Vægt (g)
544
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