The Startup Way
How Entrepreneurial Management Transforms Culture and Drives Growth
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Engelsk
Winner of the Business Book Awards 'Thought Leader' category -----With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B tes...
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Forlagsbeskrivelse af The Startup Way af Eric Ries
Winner of the Business Book Awards 'Thought Leader' category -----With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
Detaljer
Forlag
Portfolio Penguin
ISBN
9780241197264
Sprog
Engelsk
Sider
400
Udgivelsesdato
17-10-2017
Format
Paperback
Varenr.
2575836
EAN nr.
9780241197264
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
155
Bredde (mm)
232
Længde (mm)
30
Vægt (g)
480
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