Driven to Delight: Delivering World-class Customer Experienc
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Offers a look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. This book reveals how leaders within the organization drove the transformation of the operat...
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Forlagsbeskrivelse af Driven to Delight: Delivering World-class Customer Experienc af Joseph, PhD Michelli
Offers a look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. This book reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision. A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization. Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries. The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing. ”
Detaljer
Forlag
McGraw-Hill Professional
ISBN
9780071806305
Sprog
Engelsk
Sider
304
Udgivelsesdato
16-12-2015
Format
Hardback
Varenr.
2326963
EAN nr.
9780071806305
Varegruppe
Management
Højde/Dybde (mm)
237
Bredde (mm)
165
Længde (mm)
33
Vægt (g)
596