Marketing Management
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Engelsk
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pac...
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Forlagsbeskrivelse af Marketing Management af Kevin Keller
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
Detaljer
Forlag
Pearson Education Limited
ISBN
9781292727035
Sprog
Engelsk
Sider
808
Udgivelsesdato
12-06-2024
Format
Paperback
Varenr.
3258077
EAN nr.
9781292727035
Varegruppe
Management
Højde/Dybde (mm)
275
Bredde (mm)
211
Længde (mm)
31
Vægt (g)
1668
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