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Escape Velocity

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Engelsk
Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. “Rea...

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219,95 DKK
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Forlagsbeskrivelse af Escape Velocity af Geoffrey A. Moore

Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. “Readthis book to learn how to create a company as powerful as Apple. ”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

Detaljer

Forlag
Harper Business
ISBN
9780062040893
Sprog
Engelsk
Sider
240
Udgivelsesdato
05-10-2011
Format
Hardback
Varenr.
3333837
EAN nr.
9780062040893
Varegruppe
Management
Højde/Dybde (mm)
236
Bredde (mm)
160
Længde (mm)
23
Vægt (g)
394

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