Business of Sport Management,the
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Engelsk
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The B...
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Forlagsbeskrivelse af Business of Sport Management,the af John Beech
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.
Detaljer
Forlag
Pearson Education Limited
ISBN
9780273721338
Sprog
Engelsk
Sider
632
Udgivelsesdato
06-02-2013
Format
Paperback
Varenr.
3337907
EAN nr.
9780273721338
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
190
Bredde (mm)
245
Længde (mm)
23
Vægt (g)
1060
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