The Choice Factory Behavioural Biases That Influence What
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Engelsk
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to th...
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Forlagsbeskrivelse af The Choice Factory Behavioural Biases That Influence What af Richard Shotton
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Detaljer
Forlag
Harriman House Publishing
ISBN
9780857196095
Sprog
Engelsk
Sider
220
Udgivelsesdato
12-02-2018
Format
Paperback
Varenr.
2826920
EAN nr.
9780857196095
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
141
Bredde (mm)
217
Længde (mm)
15
Vægt (g)
284
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