The Case Study Handbook Revised Edition
A Student's Guide
0.0
( 2929 )
Engelsk
The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like m...
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Forlagsbeskrivelse af The Case Study Handbook Revised Edition af William Ellet
The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.
Detaljer
Forlag
Harvard Business Review Press
ISBN
9781633696150
Sprog
Engelsk
Sider
272
Udgivelsesdato
18-09-2018
Format
Paperback
Varenr.
3354640
EAN nr.
9781633696150
Varegruppe
Management
Højde/Dybde (mm)
187
Bredde (mm)
232
Længde (mm)
17
Vægt (g)
552
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