Creating a Brand Identity a Guide for Designers
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Engelsk
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer ...
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Forlagsbeskrivelse af Creating a Brand Identity a Guide for Designers af Catharine Slade-Brooking
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Detaljer
Forlag
Laurence King Publishing
ISBN
9781780675626
Sprog
Engelsk
Sider
160
Udgivelsesdato
18-01-2016
Format
Paperback
Varenr.
2247255
EAN nr.
9781780675626
Varegruppe
Art
Højde/Dybde (mm)
191
Bredde (mm)
229
Længde (mm)
13
Vægt (g)
494
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