The Jolt Effect
How High Performers Overcome Customer Indecision
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Engelsk
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of custome...
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Forlagsbeskrivelse af The Jolt Effect af Matthew Dixon
For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.
Detaljer
Forlag
Portfolio
ISBN
9780593538104
Sprog
Engelsk
Sider
256
Udgivelsesdato
20-09-2022
Format
Hardback
Varenr.
3180199
EAN nr.
9780593538104
Varegruppe
Fiction
Højde/Dybde (mm)
238
Bredde (mm)
161
Længde (mm)
27
Vægt (g)
440
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