Crossing the Chasm
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Engelsk
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on ...
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Forlagsbeskrivelse af Crossing the Chasm af Geoffrey A. Moore
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Detaljer
Forlag
Capstone Publishing Ltd
ISBN
9781841120638
Sprog
Engelsk
Sider
240
Udgivelsesdato
01-08-1998
Format
Paperback
Varenr.
1029075
EAN nr.
9781841120638
Varegruppe
Management
Højde/Dybde (mm)
13
Bredde (mm)
136
Længde (mm)
235
Vægt (g)
374