Bog & idéBøgerLydbøgerBillige lydbøger

I'm Afraid Debbie From Marketing Has Left for the Day

How to Use Behavioural Design to Create Change in the Real World

I'm Afraid Debbie From Marketing Has Left for the Day

How to Use Behavioural Design to Create Change in the Real World
Vælg format:
Minimumsbestilling: 1
Se alle bøgerne, der indgår i Bog & idés streamingabonnement

Forlagsbeskrivelse af I'm Afraid Debbie From Marketing Has Left for the Day af Morten Münster

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.

Detaljer

Forlag
Gyldendal Business
ISBN
9788702275858
Sprog
Engelsk
Originalsprog
dan
Originaltitel
I'm Afraid Debbie From Marketing Has Left for the Day
Udgivelsesdato
12-06-2019
Format
Lydbog
Filtype
zip_mp3
DRM beskyttelse
DigitalVandmaerkning
Datamængde
411752 KB
Varenr.
2654935
EAN nr.
9788702275858
Varegruppe
Lydbøger

Bogens kategorier

Klik på en kategori for at se lignende bøger
  • Økonomi, finans, erhvervsliv og ledelseErhvervsliv, virksomheder og ledelseSalg og marketing
  • Anmeldelser af I'm Afraid Debbie From Marketing Has Left for the Day

    Brugernes anmeldelser
    Vurderet 0 ud af 5 baseret på 0 vurderinger
    Mediernes anmeldelser
    Vurderet 0 ud af 5 baseret på 0 vurderinger
    Se detaljer her

    Andre har også kigget på

    ✓ Gebyrfrit medlemskab | ✓ Gratis levering for medlemmer | ✓ 365 dages byttegaranti
    Morten og Bubbi: Den talende hund
    STREAM
    Bubbi - Den talende hundMorten Münster & Merlin P. Mann
    129,95 DKK
    Lydbog
    (7)
    Bubbi - Den talende hund
    I'm Afraid Debbie From Marketing Has Left for the Day
    I'm Afraid Debbie From Marketing Has Left for the DayMorten Münster
    119,95 DKK
    EBOG
    (0)
    I'm Afraid Debbie From Marketing Has Left for the Day
    I'm Afraid Debbie From Marketing Has Left for the Day
    I'm Afraid Debbie From Marketing Has Left for the DayMorten Münster
    299,95 DKK
    Hæftet
    (0)
    I'm Afraid Debbie From Marketing Has Left for the Day
    Jytte fra Marketing er desværre gået for i dag
    STREAM
    Jytte fra Marketing er desværre gået for i dagMorten Münster
    119,95 DKK
    Lydbog
    (24)
    Jytte fra Marketing er desværre gået for i dag
    Jytte fra Marketing er desværre gået for i dag
    BESTSELLER
    Jytte fra Marketing er desværre gået for i dagMorten Münster
    299,95 DKK
    Hæftet
    (24)
    Jytte fra Marketing er desværre gået for i dag

    Ofte købt sammen med

    ✓ Gebyrfrit medlemskab | ✓ Gratis levering for medlemmer | ✓ 365 dages byttegaranti
    Morten og Bubbi: Den talende hund
    STREAM
    Bubbi - Den talende hundMorten Münster & Merlin P. Mann
    129,95 DKK
    Lydbog
    (7)
    Bubbi - Den talende hund
    I'm Afraid Debbie From Marketing Has Left for the Day
    I'm Afraid Debbie From Marketing Has Left for the DayMorten Münster
    119,95 DKK
    EBOG
    (0)
    I'm Afraid Debbie From Marketing Has Left for the Day
    I'm Afraid Debbie From Marketing Has Left for the Day
    I'm Afraid Debbie From Marketing Has Left for the DayMorten Münster
    299,95 DKK
    Hæftet
    (0)
    I'm Afraid Debbie From Marketing Has Left for the Day
    Jytte fra Marketing er desværre gået for i dag
    STREAM
    Jytte fra Marketing er desværre gået for i dagMorten Münster
    119,95 DKK
    Lydbog
    (24)
    Jytte fra Marketing er desværre gået for i dag
    Jytte fra Marketing er desværre gået for i dag
    BESTSELLER
    Jytte fra Marketing er desværre gået for i dagMorten Münster
    299,95 DKK
    Hæftet
    (24)
    Jytte fra Marketing er desværre gået for i dag