The Consumer Behaviour Bookexploring The Reasons Why Emotion
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Engelsk
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the...
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Forlagsbeskrivelse af The Consumer Behaviour Bookexploring The Reasons Why Emotion
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
Detaljer
Forlag
LID Publishing
ISBN
9781915951205
Sprog
Engelsk
Sider
160
Udgivelsesdato
27-06-2024
Format
Paperback
Varenr.
3250722
EAN nr.
9781915951205
Varegruppe
Management
Højde/Dybde (mm)
14
Bredde (mm)
120
Længde (mm)
180
Vægt (g)
158