Internationalisation From Idea to Success
What mid-sized companies need to know when going international
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Dansk
Expanding into foreign markets is a dream for many businessowners and
executives. However, the journey from idea to success is a long and complex
one, with many critical considerations and tough decis...
Forlagsbeskrivelse af Internationalisation From Idea to Success af Claus Sehested
Expanding into foreign markets is a dream for many businessowners and
executives. However, the journey from idea to success is a long and complex
one, with many critical considerations and tough decisions to be made
along the way.
INTERNATIONALISATION – FROM DREAM TO SUCCESS reveals the secrets
of turning your international aspirations into reality. It offers insights into
what to expect when you take your business abroad, the key steps you must
take and the challenges that can arise – not only during the early days of
internationalisation, but also in the years ahead.
It answers a wealth of questions about the internationalisation process,
including:
• Why go abroad?
• Which country should you choose?
• What do customers in new markets want?
• Who should you partner with?
• How do you navigate cultural and legal differences?
• How can you create an effective collaboration between the
headquarters and the subsidiary?
• And what is your role in all of this?
Through compelling examples, supported by research and their own
experiences, Claus Sehested and Max von Zedtwitz offer a clear path for
anyone seeking success abroad. With over 20 years of experience as advisors
to companies seeking to enter foreign markets, and having personally built
businesses abroad as expatriate managers, the authors share everything
they wish they had known before venturing out for the first time.
This book is ideal for businessowners, top executives, expatriate managers,
leaders, and employees who are facing an internationalisation process.
Detaljer
Forlag
DJØF/Jurist- og Økonomforbundets Forlag
ISBN
9788757463996
Sprog
Dansk
Originaltitel
Internationalisation From Idea to Success
Udgivelsesdato
26-02-2025
Format
E-bog
Filtype
PDF
DRM beskyttelse
AdobeDRM
Datamængde
2372 KB
Varenr.
3268878
EAN nr.
9788757463996
Varegruppe
Lydbøger