Doing Marketing Research Alternative Methods For Market Sens
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Engelsk
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research...
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Forlagsbeskrivelse af Doing Marketing Research Alternative Methods For Market Sens af Alison Lawson
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
Detaljer
Forlag
Routledge
ISBN
9781032972244
Sprog
Engelsk
Sider
280
Udgivelsesdato
31-03-2025
Varenr.
3283589
EAN nr.
9781032972244
Varegruppe
Management
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