Radical Product Thinking
The New Mindset for Innovating Smarter
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Engelsk
Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing produ...
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Forlagsbeskrivelse af Radical Product Thinking af R. Dutt
Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. In the last decade, we’ve learned to harness the power of iteration to innovate faster—we’ve invested in a fast car, but our ability to set a clear destination and navigate to it hasn''t kept up. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don’t have to be a natural-born visionary to produce extraordinary results.
Detaljer
Forlag
Berrett-Koehler Publishers
ISBN
9781523093311
Sprog
Engelsk
Sider
216
Udgivelsesdato
28-09-2021
Format
Paperback
Varenr.
3351636
EAN nr.
9781523093311
Varegruppe
Management
Højde/Dybde (mm)
227
Bredde (mm)
152
Længde (mm)
21
Vægt (g)
304
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