Global Marketing, Global Edition
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Engelsk
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions o...
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Forlagsbeskrivelse af Global Marketing, Global Edition af Mark Green
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
Detaljer
Forlag
Pearson Education Limited
ISBN
9781292304021
Sprog
Engelsk
Sider
632
Udgivelsesdato
20-02-2020
Format
Paperback
Varenr.
3347082
EAN nr.
9781292304021
Varegruppe
Management
Højde/Dybde (mm)
272
Bredde (mm)
458
Længde (mm)
20
Vægt (g)
1312
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