The Illusion of Choice16 Psychological Biases That Influenc
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Engelsk
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change ...
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Forlagsbeskrivelse af The Illusion of Choice16 Psychological Biases That Influenc af Richard Shotton
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
Detaljer
Forlag
Harriman House Publishing
ISBN
9780857199744
Sprog
Engelsk
Sider
216
Udgivelsesdato
28-03-2023
Varenr.
3263945
EAN nr.
9780857199744
Varegruppe
Management
Højde/Dybde (mm)
216
Bredde (mm)
136
Længde (mm)
16
Vægt (g)
282
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