The Tipping Point
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Engelsk
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping poin...
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Forlagsbeskrivelse af The Tipping Point af Malcolm Gladwell
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world. ” —Michael Lewis
Detaljer
Forlag
Little, Brown and Company
ISBN
9780316316965
Sprog
Engelsk
Sider
279
Udgivelsesdato
01-03-2000
Format
Hardback
Varenr.
3338642
EAN nr.
9780316316965
Varegruppe
Engelsk non fiction div.
Højde/Dybde (mm)
211
Bredde (mm)
149
Længde (mm)
25
Vægt (g)
402