Marketing and Managing Tourism Destinations
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Engelsk
This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and eva...
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Forlagsbeskrivelse af Marketing and Managing Tourism Destinations af Alastair M. Morrison
This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).
Detaljer
Forlag
Routledge
ISBN
9781032380698
Sprog
Engelsk
Sider
1022
Udgivelsesdato
31-07-2023
Format
Paperback
Varenr.
3387700
EAN nr.
9781032380698
Varegruppe
Engelsk non fiction div.