Sustainability and Branding
A Concept for Corporate Responsibility Branding
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Engelsk
Sustainability and Branding - A Concept for Corporate Responsibility Branding is a book about how companies can develop a responsible and sustainable corporate brand that is in balance with business, ...
Forlagsbeskrivelse af Sustainability and Branding af Lars Sandstrøm
Sustainability and Branding - A Concept for Corporate Responsibility Branding is a book about how companies can develop a responsible and sustainable corporate brand that is in balance with business, people, and the world around them. The book brings together research and new knowledge in the field and offers methods and tools that enable you to analyze and develop engaging sustainability communication and branding.
The book is aimed at students and researchers in communication, management, and sustainability. In addition, it is highly relevant for communication professionals, brand managers, and sustainability officers in companies and organizations. It helps clarify key concepts and the many initiatives and perspectives within the field. Through concrete models and examples, it also provides inspiration for working analytically and strategically with Corporate Responsibility Branding (CRB).
The book offers insight into current challenges related to earning trust and achieving legitimacy in corporate responsibility and sustainability efforts. It discusses how stakeholder engagement, business ethics, stakeholder capitalism, activism, and ESG communication and reporting can offer useful perspectives for the development of a responsible brand.
Detaljer
Forlag
BoD - Books on Demand
ISBN
9788743042143
Sprog
Engelsk
Originalsprog
eng
Originaltitel
Sustainability and Branding
Udgivelsesdato
20-10-2025
Format
E-bog
E-bog format
REFLOWABLE
Filtype
Epub
DRM beskyttelse
DigitalVandmaerkning
Datamængde
2150 KB
Varenr.
3415923
EAN nr.
9788743042143
Varegruppe
Lydbøger
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