The Experience Economy, with a New Preface by the Authors
Competing for Customer Time, Attention, and Money
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Engelsk
Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only i...
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Forlagsbeskrivelse af The Experience Economy, with a New Preface by the Authors af B. Joseph Pine II
Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy
Detaljer
Forlag
Harvard Business Review Press
ISBN
9781633697973
Sprog
Engelsk
Sider
368
Udgivelsesdato
10-12-2019
Format
Hardback
Varenr.
3425212
EAN nr.
9781633697973
Varegruppe
Management
Højde/Dybde (mm)
31
Bredde (mm)
169
Længde (mm)
247
Vægt (g)
662
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