From holy grail to structured fail
getting the right ideas to market faster - with pretotyping
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Engelsk
New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (re...
Forlagsbeskrivelse af From Holy Grail to structured fail af Tim Vang
New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (realistic) hope of return.
Pretotyping combines a new mindset and a set of practical tools that help you fail often and fail fast when developing new business ideas – but in accordance with a carefully designed plan that’ll help roll back risk, reduce development costs, speed up innovation processes and boost success rates.
Developed at Google and now taught at Stanford University, pretotyping is a supremely effective market-validation tool that helps you radically recalibrate all kinds of bring-to-market equations, as well as revitalising your organisation’s ability to respond quickly to changing commercial circumstances.
Detaljer
Forlag
Saxo Publish
Udgave
0
ISBN
9788771430752
Sprog
Engelsk
Originalsprog
eng
Originaltitel
From Holy Grail to structured fail
Udgivelsesdato
25-11-2016
Format
E-bog
E-bog format
REFLOWABLE
Filtype
Epub
DRM beskyttelse
Ingen
Datamængde
1446 KB
Varenr.
2323623
EAN nr.
9788771430752
Varegruppe
Oprettet fra inventtable
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